BULLFROG partnered Cartier for the launch of our new 3D PARASCROLL™ format in 2022, a world-first.

The media partnership focused on the Santos de Cartier timepiece, featuring brand ambassador Jake Gyllenhaal.

The custom 3D format enables users to interact with the iconic watch, inter-change straps and discover the brand story further with a video interview of Jake Gyllenhaal.

The engagement rate on this format was 3 times higher than industry average – 13% overall.

The 3D PARASCROLL™ ad format was distributed across a carefully curated white-list of BULLFROG’s premium lifestyle and culture publishers.