FREE PEOPLE teamed up with BULLFROG to create a disruptive mural activation for the launch of their Spring/Summer 23 collection.

BULLFROG Studios collaborated with the talented, Spanish-based artist Lilly Brick.

To help drive footfall towards FREE PEOPLE’s iconic store on Redchurch street, Shoreditch, a short walk from the mural installation, we also created branded stencils with arrows on the pavement to redirect people to the store.

BULLFROG produced a short film for social media amplification.