IWC

In May 2022, Swiss watch manufacturer IWC Schaffhausen (Richemont Group), launched a collection created in partnership with colour specialist, Pantone.

The collection included a limited edition series of Big Pilot watches in unique Pantone colour profiles, created for the Top Gun: Maverick movie.

BULLFROG were tasked to promote the Top Gun timepiece with a mural art installation in Shoreditch, London, which coincided with the release of the Top Gun: Maverick movie.

The campaign was activated simultaneously in London, New York, Shanghai and Berlin.