NIKE

BULLFROG partnered with Nike on a series of European Nike Style By Women’s campaigns, including a campaign for the iconic Cortez sneaker. Our objective was to drive deep engagement with their core audience by delivering standout creative across multiple key markets.

We designed a suite of custom digital formats to maximise consumer interaction. Central to the campaign was the Flipbook — a hero format that allowed users to explore different models, engage with the creative, and shop the collection directly.

The campaigns ran for several weeks across five European markets, targeting Nike’s core audience through a curated selection of publishers including Hypebeast, Who What Wear, The Face, Numéro, Harper’s Bazaar, Pop Sugar and Marie Claire. By combining interactive formats with strategic media placement, the campaign ensured the Nike Style By Women’s stories reached both style-conscious and sneaker-savvy consumers.

BULLFROG’s custom formats delivered engagement rates up to twice that of standard IAB units, with the Flipbook achieving a standout 0.46% CTR. Viewability was consistently strong across all formats, with most exceeding 60%. The 300×250 led with 73% viewability, closely followed by the Flipbook at 72%, underlining the strength of both format design and media strategy.